Here’s a thought: Apple does an unlimited rentals for $15-17/month but you can only have 2 movies “rented” at a time. Think this would work? Think apple would do it? It would be their answer to Netflix’s download service, which to be honest isn’t that great (and doesn’t work on my mac!)

I think I know a few people who would pay $15/month for unlimited movies. Are we really moving to a society whereby we own nothing and rent everything?