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This is more of a addendum to the previous post, rather than a self-standing post. So if you didn’t read the earlier treatise on podcast advertising figures, then check that entry first.While i thought i had carefully crafted my logical fiscal analysis of the podcasting issue earlier, i realized one thing I had missed [...]

So its been quite a while since i talked about podcast advertising here (mainly because I’ve been so busy, and also nothing new was being talked about in this market).Well today we’re going to look at how the numbers break down in podcast advertising (now remember, this is based on pre-launch figures). The basic premise [...]

One of the simplest things people don’t understand about podcasting is that it isn’t free 99% of the time. The average podcaster has a number of costs he/she must incur before attempting a venture like this.
To produce a quality podcast requires a lot of time and a fair amount of capital. The podcaster needs [...]

The economics of podcasting has been a hotly contested issue over the past 10-12 month, with every side of the debate weighing in its own opinions. Despite my somewhat vested interest in the format (which I ironically have never recorded a podcast in, but thats a different article entirely), I think there is a lot [...]