Business Category

Why Yahoo is losing the race

In: Business

The last 2 days have been filled with talk about Yahoo, and why it is losing the race against google. I have what I think is the defacto reason. Period. No questions. Only answer. Ever. It all comes down to ad dollars. Let’s start with a bit of history first.
Yahoo started [...]

The swedish invasion of south florida

In: Business

So all the buzz this morning is that Ikea will be opening its store at 6am wednesday october 17 not too far away in Sunrise, FL. The sun-sentinel expects 25,000 people to show up on opening day, so I’ve decided there is no way in hell I am going to be visiting the new store [...]

What business or tech mags do you read?

In: Business

I’ve got to say I read a lot of magazines, mainly because I get them through various frequent flier mile deals or they are really cheap (under $15/year), but some magazines I read because I think they are key reads in this field. I probably have a half-dozen magazine subscriptions right now. Here are the [...]

Branding fun - a brief case study

In: Business

I stumbled upon the Lime microsite for Trek’s newest bicycles, and have to say, I am in awe. The site is a perfect example of branding your site for fun. The bicycles, which are some nifty automatic gear shifting cruiser bikes (not the hard core bikes our buddy Lance rides), are targeted squarely at the [...]

Dynamic demographics: Booze companies listen up!

In: Business

So after just receiving an email from Johnnie Walker to participate in a local event they are having to promote their hooch, I decided I’d check out the site. First thing I notice: age related “filter” to keep out the youngsters (although I’ve never heard of an under-21 year old dumb enough not to know [...]

Pushing the boundaries

In: Business

One of the things that I’ve been discussing at the infinimedia offices lately has been the pushing of the envelope in web development. More often than not, there are lots of companies that don’t try and push beyond convention, and those are the companies that we all eventually forget about. Its those few companies that [...]

Open source business models 2007

In: Business, Open Source

- What we have, and what’s coming -
Open source has been a hot topic in the software world over the last ten years or so, due in no small part to the widespread penetration of Linux in corporate environments (mainly as servers). However there has been a long running debate on how one can really [...]

The money funnel

In: Business

AKA How the major players are keeping their fingers in as many pots as possible
A while back I wrote about the death of the signup, and how all the major players were making it as easy as possible for the everyday web developer to leverage their existing username systems to authenticate users. Well after [...]

Optimizing your site - TOTD

In: Business

So today’s “tip of the day” is really just an idea that I had been thinking about a while back. It is part SEO, part PPC, part programming, and basically requires a lot of work, but my theory is that it would be worth it in the long run if you sell products online.Here is [...]

Open source - a business lesson

In: Business

There has been a longstanding debate as to the different business models that might be out there about the Open Source business model (OSBM for the purposes of this piece). This post is inspired by the fact that Big In Japan has released the codebase to many of their popular web2.0 projects, and are essentially [...]

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brian breslin You are reading the home page of Brian Breslin, a web strategist from Miami, FL. I'm currently CEO of Infinimedia a multi national web consultancy specializing in social media and software development. [read more]


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