I’ve been reading a bunch of blogs on blogs lately, I know that sounds moronic, but whatever, I have to change up what I read every few weeks. One of the key things i’ve noticed, blogs aren’t evolving. they seem to be content with just writing quick little posts, but not really providing a richness to their content. Another thing blogs aren’t tapping into is the fact that they are all providing rich content, why not link to related posts on your friends sites. So here are my simple ideas to evolve the blogosphereand give it longevity:
- Sell your own ads (or get someone to do it for you other than google)
- Cross link the hell out of your site.
- Think of your blog as a media outlet more than a journal. – People get bored with journals, media is changing, change with it.
- Network network network (kinda related to #2)
- Make your content accessible to everyone
- Accept the fact social media is changing every day, and adapt to it. Embrace social networks, and integrate your blogs into them.
So if anyone is interested in pursuing any of these ideas, email me. breslin[at]infinimedia.com
Now don't take this as a call to arms for everyone out there to go and setup a blog on any old topic and take google adsense as your sole revenue source because its easy. I don't want people bitching and moaning that they aren't making any money even though the market is soaring, thats not my fault. What I am arguing for is the pursuit of valuable niche markets. Jason Calacanis said in a post on his site recently that sports were an interesting market to pursue (mainly ... Continue reading
The other day while looking through BizNicheMedia's portfolio of sites, something struck me, this is why blogs are really important. You might ask, why BizNiche? Well its simple, they are doing something that is really more widespread than we realize, they are creating mini-niche verticals in underserved markets. With the cost of setting up a magazine being too high for most niches, and their reach being too limited, the blog becomes the perfect vehicle. Now when I use the term ... Continue reading
On the surface of the issue it would be easy to say that they in fact do not provide any tangible value to the reader/customer. Now that is easy to say for some of these networks that have blogs in every conceivable category (yarn blogs???), thus making no sense to the person reading yarnblog to be interested in dodgeviperblog (so why would these two be in the same network?). That loosely illustrates why non-focused non-vertical networks are a waste of time. Furthermore, for a network to make sense it would require a small team of people selling ads and other services on this network (thus creating value for the ... Continue reading
