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Category Archives: Advertising
Can we finally kill the page view?
Having been involved in online advertising in some shape or form for 14 years now, I’ve come to a realization: everyone is trying to rip each other off. That’s right, everyone is out to pull a fast one on each … Continue reading
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What the ad world should learn from the Old Spice guy
I was amongst the throes of people who were captivated by Old Spice & Wieden+Kennedy’s intense ad campaign that exploded all over the web the last few days. These types of things “should” be happening all the time, but it … Continue reading
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Apple just pulled a facebook
With the big iPhone OS 4.0 announcement today, one of Apple’s big announcements is iAds, their mobile ad network (which was built from their acquisition of Quattro a few months ago). So why did they pull a facebook today? In … Continue reading
Brian’s guide to online marketing for traditional marketers
So you’re sitting at your desk at your traditional ad agency, marketing firm, or public relations agency and you notice that every day there are more and more empty desks around you. Hmmm I wonder why? Well there is a … Continue reading
Posted in Advertising
Tagged Advertising, blogs, Facebook, Marketing, seo, smo, social networks, Twitter
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Executing upon an idea – time based ads
So I’ve been looking everywhere for info on ads that were served by time/impressions, like my HyCT idea (naming needs some work, I know), and realized I couldn’t find any that weren’t video ads, soooooo I built one: Twitbin. Twitbin’s … Continue reading
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Advertising models in an evolving web
For those of you who read this site, you might have noticed I’m a big pontificator on ads and models of ads. If it was up to me, some company would pay me $200k a year + stock to come … Continue reading
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Who knew health insurance was a consumer product?!
So while surfing collegehumor today (so what if I’m not technically in college…) I saw this “super cool, edgy, extreme, 2.0″ ad (at least thats how I assume the agency that made it pitched it). I thought to myself, wow, … Continue reading
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Monetizing video the google way
Alot of hubub has been going around that youtube is going to start running preroll ads and sharing that revenue with the content producers. Some people are thinking the reason for doing this is to get the volume of content … Continue reading
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