Continuing in my effort to get more exposure to companies throughout South Florida, I stumbled upon a neat company out of Palm Beach County called HiConversion. I’d met several of the guys behind this clever company at Refresh, and thought they would make for a great example of a focused and determined startup trying to make a go of it down here. In the photo we have (from L-R) Zee Aganovic, Bruce Goldstein, and CJ Boguszewski.

1. What prompted you to start your company?
The company was started to address a market need that other products and services couldn’t fill — in other words, there are no SaaS products that can deliver the benefits of multi-variate testing (MVT) to low-traffic pages through an easy-to-use, point-and-click interface (no coding) at a price “the rest of us” can afford.

2. What problem/pain point/issue does your company solve?
We solve the digital marketing ROI problem – directly tying the money clients spend with us to revenues (or leads/subscriptions if that’s their business).

3. How does being in your city affect your business?
Being in south Florida ties the company to a marketing and technology talent pool of vibrant, multicultural ideas. As a borderless product, it is important to have that openness of company outlook to us.

4. Who are your main competitors?
We address a market space that competitors such as Google Website Optimizer, Omniture, SiteSpect, and others can’t easily reach.

5. How would you describe your Business/Product/Service, in l0 words or less?
SaaS-enabled patent-pending adaptive multi-variate testing product. Is that 10 or less?

6. What is your business model?
Our business model is simple — deliver Hiconversion’s SaaS to websites of any size at a reasonable price, and make our customers more revenue/leads/subscriptions in weeks, not months or years.

7. Who are your target customers?
Our target customers are websites whose annual revenues fall between $2M and $20M, though we work just as well with sites whose revenue is larger. In lead generation or subscription management terms, customers who are spending more than $5,000 per month on search engine optimization or search engine marketing fall into our sweet spot as well.

8. What makes you different from your competitors?
We’re different by design — we are a Conversion Rate Optimization (CRO) specialist, not a web analytics company who provides the data that underpin CRO, nor are we in any way trying to increase traffic to websites.

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