So after just receiving an email from Johnnie Walker to participate in a local event they are having to promote their hooch, I decided I’d check out the site. First thing I notice: age related “filter” to keep out the youngsters (although I’ve never heard of an under-21 year old dumb enough not to know how to figure out how to get around this…). Anyway, this gave me an idea: why don’t these alcohol companies use this data to customize the output of their sites? So if you’re in the coveted 21-25 year age group, you’re more likely to drink X type of alcohol, so why not customize the site to appeal to your current visitor?
This baffles me as to why they aren’t doing this already (and if they are, then kudos to you web team at big booze company). They could also use this technique to pitch new products aimed at that demographic. Now imagine they take it one step further, and figure someone from a zipcode in Alabama in the 30-40 age range is likely to drink Jim Beam instead of Blue Label Johnnie (fair assumption, no offense), now you’ve got an entirely new level of targetting. Anyway, I’m not going to rant much more on what is essentially A/B testing and optimizing their ROI, but it would be a wise decision.
P.S. if you’re from any of these companies, my contact info is on the site, feel free to send me a case of….
“you know how i know you’re gay?” Ann coulter said so!
Britney Spears apparently tried to hang herself yesterday in rehab!
I waas just saying last week that it was only a matter of time before she had a nervous breakdown. Man if only my online gambling account wasn’t cut off here in the states…
so what are Britney’s career options now? go goth? collaborate with ozzy osbourne on a track, and try and see who is the most fucked up of the two of them? damn so many possibilities….
SXSW is coming up. hit me up if you’ll be there
So I’m gearing up for my now annual trip to Austin this week to attend SXSWi, but I realized something really important: I don’t know which sessions to watch. There are 350 speakers this year, how the f- am I going to figure out which to watch? So I am entrusting you my faithful readers to pick and choose which panels I attend. I’ll be blogging about most of them, so its really a pseudo on-demand note taking service I am offering you all.
I’ll be in attendance from friday afternoon, through monday afternoon. So check out the panel grid, and give me your top 3 or 4 presentations to check out.
Brad Duke won $85Million in powerball 18 months ago, and has said he is on a mission to turn that into 1 Billion. This guy is truly inspiring, he has assembled a team of smart financial advisers who are going to try and get him to that mark in 15 years. In under 18 months he has built his nest egg up to $128 Million, pretty f-in good return if you ask me.
So who wants to buy me a lotto ticket?
Akamai, the leading content delivery network, has an amazing visualization of network traffic across the globe. This shows how what otherwise would have been absurd mountains of data almost incomprehensible to the average person can be broken down into digestible bits everyone can understand. Nick and I were discussing yesterday how 2007/8 are going to be big for visualization.
Amazing that one company handles 20% of worldwide data traffic, and they are pushing 2million concurrent hits per second during average load!
So what examples of clever visualizations have you seen lately? (Other than tastytag of course 
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